Questo evento rappresenta un’importante occasione per gli studenti per scoprire la nostra azienda e conoscere in dettaglio la competizione, che offre loro l’opportunità di dimostrare il proprio potenziale imprenditoriale su scala globale.
Cos’è “Battle of Minds”?
Una business competition rivolta a studenti e neolaureati, che invita a presentare idee innovative e disruptive in due ambiti chiave:
FMCG Product Innovation: creare la prossima generazione di prodotti FMCG rispondendo alle nuove esigenze dei consumatori.
Artificial Intelligence: sviluppare soluzioni basate sull’IA per migliorare il business e il customer engagement.
BAT is evolving at pace – truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT ITALY IS LOOKING FOR A STRATEGIC PLANNING & INSIGHTS INTERN
British American Tobacco Italia is seeking a talented and bright Intern to join its Strategic Planning & Insight department, inside the Marketing Function, in Rome.
As an Intern in our team you will have the opportunity to work on strategic topics as well as operational tasks right from the beginning, and be part of a dynamic team contributing to the business results. The intern will work close to the line-manager and other team members, supporting in the key decisional meeting of the company.
Reports to: Demand Planning Executive
WHAT YOU WILL BE ACCOUNTABLE FOR
Analysis on the tobacco world and its impact on the whole nicotine category
Study of the impact the different purchasing behaviour and different marketing mix
Different consumer target analysis
Cross category interaction and key driver and barriers
Preparing comparisons of the tobacco industry vs other FMCG
Analysing macroeconomics, identification of threats and opportunities
Industry and competitor performance analysis and forecasting
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
Bachelor and/or master’s degree in economics, statistics, accounting, business administration or marketing
Good Excel and Power Point skills
Analytical and attentive to details
Willingness and ability to learn fast
Proactive attitude, able to work and cooperate with a variety of departments
Fluency in English and Italian languages
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
Global Top Employer with 53,000 BAT people across more than 180 markets
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women’s Day Best Practice winner
Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
British American Tobacco Italia S.p.A., one of the most relevant multinational players within FMCG Sector, is looking for an Intern in the Trade Support area, within the Marketing Department.
The ideal candidate will:
Support in the update of monitoring excel dashboard;
Mine Data from Customers’ database;
Update Back Office Data of the web site dedicated to B2B customers;
Support the Back Office Communication Campaign for the web site;
Support the Back Office Communication management towards costumers;
Support the Reporting to the Head of Trade.
Essential Requirements:
University Degree in Economics, Business administration, Marketing or similar;
Master degree in Marketing could be considered as a plus;
Excellent knowledge of MS Office package (Excel and Power Point);
Advanced level of English and Italian languages;
Openness, flexibility and willingness to adapt to a changing environment;
Good interpersonal and communication skills;
Positive and constructive attitude.
Desirable requirement:
Knowledge of Salesforce CRM;
Experience in Google Analytics
BAT provides an allowance of 800 euros, plus ticket restaurant. The intern will be equipped with company laptop and phone.
British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.
Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.
Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.
British American Tobacco Italia is looking for a talented and brilliant intern, with a strong passion for the digital world and new technologies, to join the Marketing Technology team based in Rome.
As an intern in our team you will get the chance to understand the business requirement processes, digital technologies and techniques, support to identify technology and/or process opportunities. You will also have exposure to activities related to Route to Market, Trade Marketing and Distribution, Digital marketing (SEO, customer segmentation, paid search, social media, paid media, email marketing, lead generation, database management, website optimization), eCommerce, CRM, Campaign
Management, Social and Analytics, Digital Transformation and Employee Journey improvements.
Degree or current student in engineering, mathematics, statistical sciences;
Master’s Degree in Digital is a plus
Data sensitivity & analytical thinking
Basic experience or knowledge in Digital Technologies (e.g: e-commerce, mobile, database acquisition and management, CRM, SEO, social media, analytics, open API);
Advanced knowledge of the Office Package, especially Excel
Creative and confident;
Presentations and influencing skills;
Positive attitude and desire to work collaboratively with a team; Excellent attention to detail and a high motivation to learn;
Fluency in English and Italian languages.
Desired skills:
Basic knowledge of Traditional & Agile frameworks (e.g. Scrum, Kanban and waterfall).
Understand business requirements processes, digital technologies and techniques, support to identify technology and/or process opportunities, working with Business & IT to develop, support to implement and maintain solutions which deliver business value. The area of responsibility, work close with her/him report, includes but is not limited to: Route to Market, Trade Marketing and Distribution, Digital marketing (SEO, customer segmentation, paid search, social media, paid media, email marketing, lead generation, database management, website optimization), eCommerce, CRM, Campaign Management, Social and Analytics, Digital Transformation and Employee Journey improvements.
TYPICAL ACCOUNTABILITIES
Digital Technology Analysis & Implementation
Stakeholder Engagement & Supplier Management
Budget Management
Process Management
SKILLS, KNOWLEDGE
Degree in engineering, mathematics, statistical sciences.
Desire some basic experience or knowledge in Digital Technologies (e.g: e-commerce, mobile, database acquisition and management, CRM, SEO, social media, analytics, openAPI)
Ability to interpret the business IT and functional strategies
Creative profile and presence for facilitation and with influencing skills
Confidence
Basic knowledge of Traditional & Agile frameworks (e.g. Scrum, Kanban and waterfall).
Positive attitude and desire to work collaboratively with a team
Excellent attention to detail and a high motivation to learn
The candidate will be part of the SEA Marketing Activation Team supporting in multiple activities related to Customer Care and Customer Relationship Manager.
Main responsibilities will be:
Support in the implementation of CRM (Customer Relationship Management) and customer retention initiatives
Support in the strategic development of multichannel consumers journeys
Management of effective communication with Customer Care Agents
Management of relations with multiple agencies
Analysis of data for reporting purposes
Work closely with other departments to ensure an excellent level of customer experience
Continuously evaluate Customer Care processes and propose enhancements
Essential Requirements
Excellent knowledge of MS Office package, in particular of Excel & PowerPoint.
Strong planning and analytical skills.
Team player.
Positive and constructive attitude.
Fast- learner, willing to adapt to a changing environment.
Able to manage multiple tasks in parallel in a fast-moving environment.
Able to prioritize tasks independently to meet deadlines.
Proficient in written and spoken English and Italian. Spanish and Greek are a plus.
Currently enrolled/recently graduated from an undergraduate/graduate program majoring in Marketing, Management, Communication or related fields of study.
British American Tobacco Italia is seeking a talented and bright Intern to join its Strategic Planning & Insight department in Rome.
As an Intern in our team you will have the opportunity to work on strategic topics as well as operational tasks right from the beginning, and be part of a dynamic team contributing to the business results.
The intern will work close to the line-manager and other team members, supporting in the key decisional meeting of the company.
Your work will involve
Analysis on the tobacco world and its impact on the whole nicotine category;
Study of the impact the different purchasing behavior and different marketing mix ;
Different consumer target analysis;
Cross category interaction and key driver and barriers;
Preparing comparisons of the tobacco industry vs other FMCG;
Analyzing macroeconomics, identification of threats and opportunities;
Industry and competitor performance analysis and forecasting.
Essential Requirements
Advanced Microsoft Office, skills particularly Excel and Power Point;
Analytical, attentive to detail, able to see the big picture;
Effective communication and presentation skills;
Able to deal with large amounts of information and make conclusions;
Willingness and ability to learn fast;
Proactive attitude, able to work and cooperate with a variety of departments;
The jobholder is a member of the Action team within the Marketing department, which is responsible for the management of the THP Activation for the brands owned or licensed by the Company. This includes the ATL and BTL activities, Pr communications, digital advertising, Own Retail Strategy including Flagship and Pop Up management. The main activities related to the position are the following:
1)Execute all activities in line with own retail strategy and corporate guidelines
2)Establish as the point of reference for the agencies at operational level during the actual rollout of the activities;
3)Become the point of reference for the operational work in the team;
4)Support and monitor the development and materials creation for the rollout and progression of the project;
5)Ensure accurate and timely deliveries;
6)Show ability to steer the agency work;
7)Ensure consistent alignment with the team;
8)Monitor and report external agencies to ensure spend does not exceed that authorised within the own retail plan
9)Monitor project KPIs constantly, to make sure the objectives are pursued as per plan, or to act in case issues arise.
10)Guarantee sound management of the key processes and workflows, especially those involving Lex, procurement and external supplier;
11)Ensure due diligence in managing the folder, saving the documents required for an efficient team work
12)Monitor the competitors to deliver a more efficient promo and activities plan
Essential requirements
university degree in Economics or Marketing
2 years experience preferably in multinational companies
Excellent English, both written and spoken.
very good Problem Solving skills
very good usage of Microsoft Office Package (Power Point, Excel)
The jobholder is a member of the Retail Activation Team within the Marketing department, which is responsible for the management of all Point of Sale (POS) materials production, shelves management, consumer dialogue at POS and materials shipment to field force. The Retail Activation Team is essentially commercially driven and consumer led. The main activities related to the position are the following:
Communication Material control
manage information and material arrivals to the provider
creation of codes and management of the Hub stock
management of peripheral hubs for Field Force (utility creation and movement management)
management of shipments to the service hubs in compliance with the times required by the various departments, trying to optimize resources and requests
manage Field Force requests
Campaign
support the production of all POS materials
work effectively with suppliers to fulfill deadlines and tasks assigned
run analysis and reporting files
Essential requirements
university degree in Economics or Marketing
2 years experience preferably in multinational companies
Excellent English, both written and spoken.
very good Problem Solving skills
very good usage of Microsoft Office Package in particular Excel
L’attività di Consumer Dialogue o one to one (121) in BAT consiste nel fornire, nel pieno rispetto della normativa di settore, informazioni commerciali ai consumatori fumatori e maggiorenni sulle caratteristiche tecniche dei prodotti riportanti il marchio BAT.
Tale attività può includere o limitarsi anche allo svolgimento di una breve ricerca di mercato. L’attività di 121 viene svolta in turni da mezza giornata su tutto il territorio nazionale, suddiviso in 3 Region, ognuna facente capo ad un responsabile della Forza Vendita di BAT.
L’intern, all’interno del team di Retail Activation, dovrà relazionarsi costantemente con il Retail 121 Analyst cui riporterà.
Nell’ambito di quest’attività l’intern dovrà occuparsi di:
Aggiornamento delle Dashboard dei canali di vendita (Tobacconists Point of Sale e Electronic chains)
Controllo, gestione e sviluppo dei tool informatici (Tableau & CRM)
Controllo, gestione e sviluppo dell’App 121
Analisi ad hoc relative allo sviluppo del business
Relazione con gli stakeholder: Forza Vendita e agenzia (lato pianificazione visite, copertura del territorio e criticità varie ed eventuali)
Essential skills
Laurea in Economia o Marketing
Ottima conoscenza del pacchetto office, in particolare Excel e Power Point
Ottima conoscenza della lingua inglese
Precedente esperienza lavorativa costituisce un plus
Buone capacità di analisi
Ottime doti relazionali e capacità di lavorare in team
Legal and External Affairs Team (LEX) – Internship, Roma
Job purpose and key deliverables
British American Tobacco Italia S.p.A. is seeking a talented and bright intern to join its legal department in Rome. This internship is a structured learning experience that combine in-class theory with real-world applications, while being supported by an experienced team of professionals.
This internship is in our Legal and External Affairs Team (LEX) is a great opportunity to learn and get fully involved in a multi-cultural, open environment.
Deliver with integrity is one of our company core values and we expect you to take this opportunity to grow your corporate experience and skillset whilst receiving a competitive internship allowance.
As an intern in our department, you will have the opportunity to work on strategic topics as well as operational tasks right from the beginning, and be part of a dynamic team contributing to the business results.
The work would include supporting the legal team in its day to day operations including but not limited to:
Assisting with general administrative matters
Assisting with maintenance of documentation, spreadsheets and legal databases
Report generation
Document collation
Assisting in-house lawyers with contract preparation, negotiation and arrangements for execution across all business areas
Employing company British American Tobacco Italia S.p.A.
Job title
Trade Marketing Representative – Firenze/Prato/Pistoia
Location/City
Firenze
Appointment type
Fixed term
Job purpose and key deliverables
Execute the planned sales visits, in order to ensure regular coverage of territory based and manage the orders;
Execute the Brand & Trade Marketing activities according to priorities and agreed timelines and internal policy at store level;
Minimize out of stocks through ensuring sufficient stock level maintained in store;
Manage the assigned budget and the designed tools and merchandising materials aimed to support BAT product sales according to rules and procedures;
Implement Trade programmes and merchandising recommendation in POS (Position, Communication);
Reporting: Ensure accurate and timely reporting on activities performed: ensure all retail data and information;
You will be required to liaise with a wide range of internal and external stakeholders so you will need to have strong networking capabilities together with the ability to create new opportunities;
It is critical you have excellent people skills, can embrace communicate and manage change, and have an ability to successfully facilitate a coaching culture;
Ideally you will have at least 2 years experience in a FMCG sales environment and a Marketing or business related tertiary qualification would be highly desirable.
Essential requirements
Bachelor degree or Master Degree
Full mobility
Fluent in both Italian and English
Good knowledge in MS Office
Negotiation skills
Good communication skills
Adaptability
Organizational capabilities
Desirable requirements
Working at BAT
British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.
Employing company
British American Tobacco Italia S.p.A.
Job title
Trade Marketing Representative – Parma
Location/City
Parma
Appointment type
Maternity Cover (9 months)
Job purpose and key deliverables
Execute the planned sales visits, in order to ensure regular coverage of territory based and manage the orders;
Execute the Brand & Trade Marketing activities according to priorities and agreed timelines and internal policy at store level;
Minimize out of stocks through ensuring sufficient stock level maintained in store;
Manage the assigned budget and the designed tools and merchandising materials aimed to support BAT product sales according to rules and procedures;
Implement Trade programmes and merchandising recommendation in POS (Position, Communication);
Reporting: Ensure accurate and timely reporting on activities performed: ensure all retail data and information;
You will be required to liaise with a wide range of internal and external stakeholders so you will need to have strong networking capabilities together with the ability to create new opportunities;
It is critical you have excellent people skills, can embrace communicate and manage change, and have an ability to successfully facilitate a coaching culture;
Ideally you will have at least 2 years experience in a FMCG sales environment and a Marketing or business related tertiary qualification would be highly desirable.
Essential requirements
Bachelor degree or Master Degree
Full mobility
Fluent in both Italian and English
Good knowledge in MS Office
Negotiation skills
Good communication skills
Adaptability
Organizational capabilities
Desirable requirements
Working at BAT
British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.
A global leader with more than 200 brands in over 200 markets. And we bring together the world’s brightest and best minds.
That’s why we value uniqueness. If you’re driven, passionate and ambitious, our Global Graduate Programme will let you achieve your potential. It is a real job from day one – with world class training, international scope and the chance to reach your potential. You will progress from graduate to manager in 12 months, with the opportunity to become an outstanding leader in a world-class business.
Our Finance Graduate Programme helps you to develop exceptional financial & analytical skills – fully understanding the dynamics of the market you are operating in, and how the BAT Finance departments of Commercial Finance, Planning & Reporting, Statutory, Accounting and Taxation work together to achieve outstanding business results.
During your programme you will also gain international exposure by attending our Global BAT Academy, networking with graduates from around the world, and strengthening your leadership skills. Further, you will have the opportunity to challenge yourself on international projects, working with above-market and cross-functional teams, under the supervision of your dedicated Coach & Mentor.
It is tough! It is fast-paced! And it will stretch you to the limit. For the ambitious, an inspiring journey awaits you here at BAT.
The only question is: are you up to the challenge? If you…
are looking for an international career in Finance
have a university degree or equivalent (Finance, Business Administration/Marketing or similar)
have max 2 years of relevant work experience, extracurricular activities as a student or international scholarship
are driven and ambitious
are an inspiring and engaging individual
possess strong intercultural competencies from international experience or personal background
have strong analytical skills
are internationally mobile
speak Italian and English fluently
have a valid driving license
….we are looking for you!
British American Tobacco is all about freedom of choice — whether it’s our people or our products. Combined with our entrepreneurial spirit, it’s what’s driven our phenomenal success. We started trading tobacco over a hundred years ago. Today, we’re a multibillion dollar company with more than 200 brands in our portfolio. With robust positions in each of our regional markets, our future looks equally bright too.
There’s no doubt our industry is controversial — we’re the first to admit that. But rest assured, we take a responsible approach to our trade. In each of our markets, we observe every local law regarding tobacco (in many cases going further through our own voluntary code). Not only that, we treat our farmers fairly, invest in the environment and help to sustain local communities.
We also excel at developing our own people into leaders of the future. As an organisation with a high-performance culture, we’ll expect a lot from you. But we’ll support you every step of the way to help you deliver. If you’re passionate and ambitious, rapid career progression is a reality here. And because we’re such a large company (we employ more than 55,000 people worldwide), there are plenty of exciting opportunities for you to develop a truly extraordinary career. Our exceptional employee conditions and HR practices have earned us the Top Employers Italia 2016 and the Top Employers Europe 2016 certification.
If you have the talent and expertise to make your mark in a global organisation that thrives on diversity, innovation and a commitment to helping people make the most of their abilities, find out more about working for us at www.bat.com British American Tobacco Italia S.p.A.
A global leader with more than 200 brands in over 200 markets. And we bring together the world’s brightest and best minds.
That’s why we value uniqueness. If you’re driven, passionate and ambitious, our Global Graduate Programme will let you achieve your potential. It’s a real job from day one – with world class training, international scope and the chance to reach your potential. You’ll progress from graduate to manager in 12 months, with the opportunity to become an outstanding leader in a world-class business.
Our Marketing Graduate Programme helps you to develop exceptional commercial skills – fully understanding the dynamics of the market you are operating in, and how the BAT Marketing departments of Brand, Trade and Strategic Planning & Insights work together to achieve outstanding business results. During your programme you will also gain international exposure by attending our Global BAT Academy, networking with graduates from around the world, and strengthening your leadership skills. Further, you will have the opportunity to challenge yourself on international projects, working with above-market and cross-functional teams, under the supervision of your dedicated Coach & Mentor.
It’s tough. It’s fast-paced. And it’ll stretch you to the limit. For the ambitious, an inspiring journey awaits you here at BAT.
The only question is: are you up to the challenge?
If your answer is YES, then this may be the role for you. We are seeking for high calibre graduates to join our 2016 Global Graduate Programme!
If you…
are looking for an international career in Marketing
have a university degree or equivalent and max. 2 years of relevant work experience
possess strong intercultural competencies from international experience or personal background
have strong analytical skills
are an inspiring and engaging individual
driven and ambitious
are internationally mobile
speak Italian & English fluently
….we are looking forward to your application!
British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too. British American Tobacco Italia S.p.A.
In collaborazione con la Rome Future Week (Unleashing Potential: a Day of Innovation & Growth | ROME FUTURE WEEK®), il 17 settembre BAT ospiterà un Open Day dedicato all’innovazione, alla digitalizzazione e alla presentazione della nostra competizione globale Battle of Minds.