bmw

Pubblicato il 06/02/2017

Tipo di Laurea: Economia, Ingegneria

GOAL

• Supporting the BMW/MINI Dealer Marketing Specialist in preserving the brand image and respecting the corporate identity along Italy.
• Increasing the quantity and the quality of local marketing activities to ensure support and commitment to the Dealers.
• Supporting and strengthening the local marketing activities developed by BMW/MINI Dealers. Monitoring the local marketing activities.

TOPIC BMW

• Dealer events: data and location, concept of events, customer target, communication materials, fill in pre-event form, fill in post-event form, Weekly alignment with BMW Italia and reporting.
• Launch of new dealers: Trainee Marketing Manager of the new Dealer on BMW world, support Dealer  to define the launch plan in terms of advertising campaign and events.
• Central events with dealer activation: support BMW Italia marketing department to involve Dealers and define calendars. Support Dealers to implement central concept of event with Dealer activation: Top Experience (GKL+), xDrive Experience (X Range), Kids Tour (2 Series Family), Golf Cup International, Weelky update with BMW Italia and reporting.
• Central events: support BMW Italia marketing department to involve Dealers to engage Customers: Driving experience, M track days, La Scala for Kids, Running events and all events organized centrally Weelky update with BMW Italia.
• Dealer Digital Empowerment: Boost on digital marketing, Reduce traditional ADV on paper, Enhance use of digital tools (google adwords etc), CI compliance on Web, Google reviews and ranking management, Social media management, Monthly reporting to BMW Italia.
• Showroom: Support Dealers in the correct set up of show room in terms of POS materials, Management of POS materials requested from Dealers, Monthly reporting to BMW Italia.
• Partnership: Support Dealers to find local Partners in order to increse their presence in the Area and conquest new customers.

TOPIC MINI

• Dealer events: data and location, concept of events, customer target, communication materials, fill in pre-event form, fill in post-event form, Weekly alignment with BMW Italia and reporting.
• Launch of new dealers: Trainee Marketing Manager of the new Dealer on MINI world, support Dealer to define the launch plan in terms of advertising campaign and events.
• Central events: support MINI Italia marketing department to involve Dealers to engage Customers: Driving experience and all events organized centrally Weelky update with MINI Italia.
• Dealer Digital Empowerment: Boost on digital marketing – Enhance use of digital tools (google adwords etc) – CI compliance on Web, Google reviews and ranking management – Social media management, Monthly reporting to MINI Italia.
• Showroom: Support Dealers in the correct set up of show room in terms of POS materials, Management of POS materials requested from Dealers, Monthly reporting to MINI Italia.
• Partnership: Support Dealers to find local Partners coherent with the brand positioning in order to increase their presence in the Area and conquest new customers.

Offerto contratto a tempo indeterminato

Luogo di lavoro: Roma

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