The candidate will be part of the SEA Marketing Activation Team supporting in multiple activities related to Customer Care and Customer Relationship Manager.
Main responsibilities will be:
- Support in the implementation of CRM (Customer Relationship Management) and customer retention initiatives
- Support in the strategic development of multichannel consumers journeys
- Management of effective communication with Customer Care Agents
- Management of relations with multiple agencies
- Analysis of data for reporting purposes
- Work closely with other departments to ensure an excellent level of customer experience
- Continuously evaluate Customer Care processes and propose enhancements
Essential Requirements
- Excellent knowledge of MS Office package, in particular of Excel & PowerPoint.
- Strong planning and analytical skills.
- Team player.
- Positive and constructive attitude.
- Fast- learner, willing to adapt to a changing environment.
- Able to manage multiple tasks in parallel in a fast-moving environment.
- Able to prioritize tasks independently to meet deadlines.
- Proficient in written and spoken English and Italian. Spanish and Greek are a plus.
- Currently enrolled/recently graduated from an undergraduate/graduate program majoring in Marketing, Management, Communication or related fields of study.
- Previous working experience is considered a plus.
British American Tobacco Italia is seeking a talented and bright Intern to join its Strategic Planning & Insight department in Rome.
As an Intern in our team you will have the opportunity to work on strategic topics as well as operational tasks right from the beginning, and be part of a dynamic team contributing to the business results.
The intern will work close to the line-manager and other team members, supporting in the key decisional meeting of the company.
Your work will involve
- Analysis on the tobacco world and its impact on the whole nicotine category;
- Study of the impact the different purchasing behavior and different marketing mix ;
- Different consumer target analysis;
- Cross category interaction and key driver and barriers;
- Preparing comparisons of the tobacco industry vs other FMCG;
- Analyzing macroeconomics, identification of threats and opportunities;
- Industry and competitor performance analysis and forecasting.
Essential Requirements
- Advanced Microsoft Office, skills particularly Excel and Power Point;
- Analytical, attentive to detail, able to see the big picture;
- Effective communication and presentation skills;
- Able to deal with large amounts of information and make conclusions;
- Willingness and ability to learn fast;
- Proactive attitude, able to work and cooperate with a variety of departments;
- Fluency in English and Italian languages;
- Master Degree in Economics.
Job purpose and key deliverables
The jobholder is a member of the Action team within the Marketing department, which is responsible for the management of the THP Activation for the brands owned or licensed by the Company. This includes the ATL and BTL activities, Pr communications, digital advertising, Own Retail Strategy including Flagship and Pop Up management. The main activities related to the position are the following:
1) Execute all activities in line with own retail strategy and corporate guidelines
2) Establish as the point of reference for the agencies at operational level during the actual rollout of the activities;
3) Become the point of reference for the operational work in the team;
4) Support and monitor the development and materials creation for the rollout and progression of the project;
5) Ensure accurate and timely deliveries;
6) Show ability to steer the agency work;
7) Ensure consistent alignment with the team;
8) Monitor and report external agencies to ensure spend does not exceed that authorised within the own retail plan
9) Monitor project KPIs constantly, to make sure the objectives are pursued as per plan, or to act in case issues arise.
10) Guarantee sound management of the key processes and workflows, especially those involving Lex, procurement and external supplier;
11) Ensure due diligence in managing the folder, saving the documents required for an efficient team work
12) Monitor the competitors to deliver a more efficient promo and activities plan
Essential requirements
- university degree in Economics or Marketing
- 2 years experience preferably in multinational companies
- Excellent English, both written and spoken.
- very good Problem Solving skills
- very good usage of Microsoft Office Package (Power Point, Excel)
Desirable requirements
Previous Retail Experience
To apply please send your CV to giulia_crea@bat.com
Job purpose and key deliverables
The jobholder is a member of the Retail Activation Team within the Marketing department, which is responsible for the management of all Point of Sale (POS) materials production, shelves management, consumer dialogue at POS and materials shipment to field force. The Retail Activation Team is essentially commercially driven and consumer led. The main activities related to the position are the following:
Communication Material control
- manage information and material arrivals to the provider
- creation of codes and management of the Hub stock
- management of peripheral hubs for Field Force (utility creation and movement management)
- management of shipments to the service hubs in compliance with the times required by the various departments, trying to optimize resources and requests
- manage Field Force requests
- Campaign
- support the production of all POS materials
- work effectively with suppliers to fulfill deadlines and tasks assigned
- run analysis and reporting files
Essential requirements
- university degree in Economics or Marketing
- 2 years experience preferably in multinational companies
- Excellent English, both written and spoken.
- very good Problem Solving skills
- very good usage of Microsoft Office Package in particular Excel
To apply please send your CV to giulia_crea@bat.com
Job purpose and key deliverables:
L’attività di Consumer Dialogue o one to one (121) in BAT consiste nel fornire, nel pieno rispetto della normativa di settore, informazioni commerciali ai consumatori fumatori e maggiorenni sulle caratteristiche tecniche dei prodotti riportanti il marchio BAT.
Tale attività può includere o limitarsi anche allo svolgimento di una breve ricerca di mercato. L’attività di 121 viene svolta in turni da mezza giornata su tutto il territorio nazionale, suddiviso in 3 Region, ognuna facente capo ad un responsabile della Forza Vendita di BAT.
L’intern, all’interno del team di Retail Activation, dovrà relazionarsi costantemente con il Retail 121 Analyst cui riporterà.
Nell’ambito di quest’attività l’intern dovrà occuparsi di:
- Aggiornamento delle Dashboard dei canali di vendita (Tobacconists Point of Sale e Electronic chains)
- Controllo, gestione e sviluppo dei tool informatici (Tableau & CRM)
- Controllo, gestione e sviluppo dell’App 121
- Analisi ad hoc relative allo sviluppo del business
- Relazione con gli stakeholder: Forza Vendita e agenzia (lato pianificazione visite, copertura del territorio e criticità varie ed eventuali)
Essential skills
- Laurea in Economia o Marketing
- Ottima conoscenza del pacchetto office, in particolare Excel e Power Point
- Ottima conoscenza della lingua inglese
- Precedente esperienza lavorativa costituisce un plus
- Buone capacità di analisi
- Ottime doti relazionali e capacità di lavorare in team
- Precisione
To apply please send your CV to giulia_crea@bat.com